SALES TALES: The excitement, humor and lessons of a lifetime in sales

SALES TALES: The excitement, humor and lessons of a lifetime in selling

Author Mandi Graziano

Mandi Graziano at work.

Mandi Graziano thought “sales” was a dirty word. Then she made a living from it and realized that we all need sales in all aspects of our lives.

It was an amazing read with so many great nuggets. Whatever your sales experience, there is something for EVERYBODY.

– Beth Campion, Director of Sales, Hilton Worldwide

NEW YORK, NEW YORK, UNITED STATES, October 20, 2021 / – Sales is not a bad word. Everyone must be able to sell to be successful. From company manager to sales consultant, a small business owner, hospitality professional, working artist, author, and the parent trying to put their child to bed before eight o’clock, all are trying to sell something. And it’s a good thing. “The stigma of sales must be removed. A good salesperson is an educator, an auditor, a problem solver and a consultant, ”says top sales coach and vice president of global accounts. Mandi Graziano in his new book, SALES TALES: The Hustle, Humor, and Lessons from a Life in Sales (Merack Publishing: October 20, 2021).

Bursting with unconventional creativity and sarcastic humor, SALES TALES is a revealing and highly entertaining guide that will invigorate the most jaded professional and turn the most sales-averse neophyte into a believer. Graziano walks you through every step of a sale, including prospecting, networking, relationship building, presenting, closing a business, firing clients and running a business. in a time of crisis.

Graziano makes no effort as she shares her personal stories, both good and bad, and the lasting life lessons she has learned from them. Among the ingenious solutions it offers:

• Choose your own adventure emails: how to get even the most reluctant contact to actually respond using humor and a deep understanding of who they are.

• Improve your attitude at the bedside of your business: no one wants to work with a jerk. Here’s how to really shine when your customer needs your empathy the most.

• Finding Customers by Watching Reality TV: Graziano shares how she landed a new customer she spotted on an episode of Millionaire Matchmaker.

• Make mistakes for you: Whether it’s being trained to run the hills of San Francisco in search of the Olympic torch or overselling the women of the Navy after 9/11, Graziano shows how to create a result. positive from any experience.

This collection of hilarious and insightful stories is taken directly from 25 years in the sales business. It is a valuable resource for anyone who wants to know how to increase sales and close the deal in business and in life.

MANDI GRAZIANO’s long and successful career has included leadership roles in sales and operations with major hotel chains, independent hotels and private event venues across the United States. She has served as Director of Sales, Event Manager, Director of Marketing, Account Director, National Sales Director, Vice President of Global Accounts, Entrepreneur, Speaker and Coach. Since 2007, she has been running her own sales and business coaching business, which helps sales teams, business leaders and entrepreneurs improve their strategies to cultivate leads, build stronger business relationships and close deals. Since 2010, she has been Vice President of Global Accounts at HPN Global, an international venue / venue selection and meeting planning company, where she finds hotels and venues for clients all over the world, negotiates prices. and contracts and provides advice. on all aspects of the management of meetings, conferences and conventions around the world. Learn more by visiting

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Selling is not a dirty word. Why we all need sales in our lives.

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