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Black Friday TV Deals: Why TV Prices Will Be Higher in 2021

Cheap TV deals are a staple of Black Friday sales — and every other holiday promotional event, for that matter. But in 2021, global supply chain issues are causing shortages and higher prices for a wide range of products, and televisions are no exception.

The bottom line for shoppers is that TV deals are unlikely to be as attractive as they usually are during the holidays, even at the peak of Black Friday and Cyber ​​Monday discounts.

The average price paid for a TV during the fourth quarter of 2020 was $363, according to market research firm NPD Group. For the same period in 2021, the company expects average TV prices to be around $500.

“Overall holiday prices will likely be at least $100 higher than normal” for TVs, Stephen Baker, NDP Group technology industry adviser, Money told via email. In fact, “current TV prices are the highest since at least 2012,” he said.

It’s not just supply chain issues that are driving up TV prices. For most of 2020 and into 2021, the pandemic has led Americans to spend an inordinate amount of time indoors. As a result, sales have skyrocketed for things that keep people busy while ruminating at home, like puzzles, game consoleslumber for home improvement projects and, of course, televisions.

Carssmartphones, televisions and other electronics are particularly likely to be more expensive and harder to find due to the lack of tokens which are needed in virtually all types of products that use a screen.

When to find the best TV deals

Shoppers can already find some decent sales in stores right now (see below) but experts say the lion’s share of the best deals won’t happen until Thanksgiving week.

Unlike last year, when COVID-19 kept traditional hordes of holiday shoppers from entering physical stores, in-person electronics shopping around Thanksgiving and Cyber ​​Monday is expected to return to the normal. “In 2019, these two weeks accounted for 30%” of all consumer electronics purchases for the fourth quarter, NPD Group baker wrote recently. “Holiday 2020 has disrupted that, but consumers (and the industry) are likely to return to those old habits in 2021.”

Even with supply chain issues and chip shortages, the deals site predicts Black Friday TV prices as low as $200 for 40-49-inch models, $150 for 50-59-inch models, $360 for 60-69-inch TVs, and $478 for 70-inch ones or more.

Attention, these are the cheapest offers expected. the Medium The Black Friday TV prices predicted by are:

• $459 for 40-inch to 49-inch TVs
• $508 for 50-inch to 59-inch TVs
• $1,391 for 60-inch to 69-inch TVs
• $933 for TVs 70 inches and larger

Best TV deals so far

In November 2020, Walmart made an incredible offer – a 55-inch TCL smart Roku TV for only $148 – alongside many others big tv discounts. Chances are buyers won’t find such cheap prices this year. In Overview of Walmart of this year’s Black Friday sales, which kick off Nov. 3 and span several weeks, a similar 55-inch TCL smart Roku TV is shown during a price of $228.

For comparison, the lowest prices for a TCL 55″ television from the same series (4) as the models mentioned above are currently $358 at Walmart, $399 at target Where best buy and $455 on Amazon.

The TV deals already online haven’t blown anyone away. But this week’s first Black Friday sale from Best Buy has a few decent prices on TVsand if you’re flexible enough to buy an older model or pick the size and brand that’s on a discount, there are some solid deals from other retailers as well.

Here are some of the best deals we’ve spotted that are valid from Friday, October 22. If you’re wondering how prices compare to Black Friday time last year, check out our overview of offers. As always, be aware that deals can sell out quickly and prices are always subject to change without notice.

• Samsung 50-inch Class Frame Series Quantum HDR Smart TV: $897.99 on Amazon (regular price $1,299.99)

• Sony X85J 75-inch 4K Ultra HD Google Smart TV: $1,298 on Amazon (list price $1,598)

• 40-inch TCL Smart Roku TV (2019 model): $229.99 on Amazon (list price $349.99)

• 70-inch LG 4K UHD Smart WebOS TV: $749.99 at Best Buy (list price $999.99)

• Samsung 70-inch 4K Crystal UHD Smart Tizen TV: $599.99 at Best Buy (list price $749.99)

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